Dr. Georg Winter

Pioneer for environmentally oriented management

Dr. Georg Winter, born in Hamburg in 1941, opened HAUS DER ZUKUNFT in 1998 as an international model project for sustainable economic development. Beyond Germany he is regarded as the pioneer for the development and propagation of environmentally oriented management, which systematically orients all areas and levels of business towards environmental objectives. Winter coined the terms “environmentally conscious management”, “environmental management”, “industrial ecology” and “integrated system of environmentally oriented management” – all of which are in widespread use today.

The businessman – environmental pioneer and networker

In 1972 Winter declared environmental protection as one of the top objectives of the company Ernst Winter & Sohn, which he co-managed for 25 years. As part of the Winter Model, regarded as the first environmentally oriented management system in the world, Winter initiated in 1985 the construction of the first industrial building in Germany using environmentally friendly building materials.

Several initiatives for the development and propagation of environmentally oriented management came from Dr. Georg Winter: in 1984, together with like-minded companies, he founded the Bundesdeutscher Arbeitskreis für Umweltbewusstes Management (B.A.U.M. e.V.) (Federal German Research Group for Environmentally-Conscious Management), which now numbers several hundred companies and corporations. In 1991 he brought the International Network for Environmental Management (INEM) into being, which today includes 25 trade associations for environmentally conscious management  and Cleaner Production Centers in numerous countries. He was the chairman of both associations until the end of 2004. In 1995 Dr. Georg Winter received the German Environmental Award from the Deutsche Bundesstiftung Umwelt in recognition for his commitment. >>>

The author – environmental protection and lyrics

With his book, “The Environmentally-Conscious Company”, published in 1987, Winter awoke the willingness of the economy to cooperate by providing evidence that environmental protection can also increase the financial success of companies. The book has been translated into twelve languages. Dr. Georg Winter has published numerous papers and books on the topic of environmentally oriented management. He is in great demand as an expert for environmentally conscious management, appearing at international conventions and symposia.

Apart from this, Dr. Georg Winter is also a lyricist.
In 1986 he published the volume of ballads entitled “Der Trödelbarde oder die Schau der seltsamen Dinge” (“The Dilly-dally Bard or the Show of Curious Things”). A Random House audio book CD entitled “Zungenbrecher – Brich dir die Zunge und nicht das Herz” (“Tongue-twisters – Twist Your Tongue, Don’t Break Your Heart”) with poems read by the author himself was released in October 2006. >>>

  • Environment activities
  • Literary activities

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D-20259 Hamburg

Tel. +49 (40) 4907 1214
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Awarding Ceremony: Dr István Debreczeny gets the Dr Georg Winter-Prize 2012 in Budapest / Hungary